Blog about SEO, Content Marketing and AI

Our lastest news from our marketing and engineering team.

Semantic Maps

Sébastien MOUGEL December 21, 2023

Content semantic maps are a new way of visually exploring the content of a website. They enable you to visualize at a glance pages with similar content. Pages with a similar theme will be brought closer together on the map. Conversely, unrelated pages will be far apart. As with Google Maps, layers can be added to analyze an additional content-related component (conversion, click-through rate, position, etc.). Content semantic maps (December 2023) : polestar.com and rivian.com (electric car manufacturers) Each dot...

How to make conversion-driven SEO?

Sébastien MOUGEL June 06, 2023

Conversion driven SEO is the "Holy Grail" when it comes to selling products or offering services on your website. As a website owner, your ultimate goal is to sell your products and services efficiently. To achieve this, you need to create content that is valuable to your users but how to find good ideas of content? How to know in which position your content could rank? How to know if my content will convert? To address these questions you need...