Data science applied to SEO
Many Google searches already lead to your site. Which ones should you prioritise?
Your Search Console lists them all, unsorted. We group them by topic: you know which ones to strengthen, which pages to revise and which articles to write.
The problem
Deciding what to write often comes down to intuition, generic tools and watching competitors.
The same lists for everyone
Keyword tools give estimated volumes and lists your competitors see too. They say nothing about how Google perceives your site.
Longer searches, generated answers
With Google's AI answers, queries get longer and the same intent is phrased dozens of ways. Working keyword by keyword is no longer enough: you need to cover topics.
Data you already have, but cannot read
Your Search Console holds thousands of real queries. Nobody has time to read them one by one, let alone map them to your pages.
Our answer: group queries by meaning
Instead of starting from a keyword list, we start from your own data and organise it.
Collect
Three months of Search Console queries, by page and country, through read-only access.
Represent
Language models turn each query into a vector that captures its meaning and intent rather than its exact words.
Cluster
Similar queries are grouped into topics, then matched against the pages of your site, collected from your sitemap.
Review
We go through the results with you, set the noise aside and prioritise according to your goals.
What you get
Concrete recommendations, each tied to the queries that support it.
Topics to cover
Topics for which Google already shows your site, while none of your pages really answers them.
Pages to refocus
Existing pages that receive queries drifting away from their content, and would benefit from a rewrite.
Internal linking
Links to add between pages covering related topics, so your topics are clearer to search engines and readers alike.
A map of your topics
An overview of query groups and the pages that carry them, to steer your editorial plan.
Our commitments
-
No ranking promises
Nobody controls Google's rankings, nor the room it gives to AI answers. We give you a reading grounded in your data, and the decisions stay yours.
-
Limited access to your data
Search Console access is read-only, and you can revoke it at any time.
-
An explainable method
Every recommendation relies on queries you can find in your own Search Console.
-
A prerequisite checked upfront
The analysis needs material: a site with enough search history. We check this with you before starting.
Let's talk about your site
Tell us about your site and your goals. We will tell you whether your data lends itself to the analysis and what you can expect from it.
Talk about your site